If only shopping can always be this fun

Buying stuff, while stress-relieving for some, could get really frustrating. Sometimes it is extremely difficult to find the item you want. There’s the design you’re looking for but you don’t have the size, or maybe a size fits you but the color is so not you. Worse, you’re two minutes too late in buying the item of your dreams; the last piece was taken by another shopper who had more luck. And the saleslady, overworked and underpaid, is grouchy.

This is why I always look forward to the one event where one can choose, mix and match, and create personalized stuff. Thankfully, hapening tomorrow until Sunday (May 23-25) is the ‘Make Your Own Havaianas” event at Robinsons Ilocos. I had a great time in its first edition around the same time last year. To date, I have around 10 pairs of Havaianas slippers, all of them nice and comfortable to use, but my own creation stands out among them, to me at least.

For the sole, I chose plain black. I always prefer it without prints because I love the feel of rubber on my foot… the rubber-skin connection. Plain black because I am not drawn to flashy designs. For the strap, I chose my favourite color… red, shade of the Marcoses and of San Beda, my alma mater. For adornment, I picked two pins, one for each strap. One was an “Ilocos pride pin” on sandboarding, of which Ilocos is increasingly getting known for, while the other was on my favourite sport, bicycling.

I was desperately going through my files to show you how it was done, until I gave up searching. Anyway, here was my “creation” in last year’s Ilocos Norte MYOH, a first in this part of the country.

No, Jaja Colleen, please spare that one. You murdered two of my Havs when you were still a pup.

No, Jaja Colleen, please spare that one. You murdered two of my Havs when you were still a pup.

No, Jaja Colleen, I can't buy you one. I don't think they have a line for cute pets like you yet.

No, Jaja Colleen, I can’t buy you one. I don’t think they have a line for cute pets like you yet.

ILOCOS PRIDE: Sandboarding

ILOCOS PRIDE: Sandboarding

FAVE SPORT: The slow, steady cadence of a bike is like a two-wheeled, human-powered sojourn to utopia.

FAVE SPORT: The slow, steady cadence of a bike is like a two-wheeled, human-powered sojourn to utopia.

The fun of designing my own flip-flop was made even more exciting by the festive mood in the MYOH area. No grouchy salesladies, only helpful and jovial staff. And, oh, they are all good-looking. (They hired hot guys and gals just for the event.) It helps too, that Mary Ann Cua-Macaraeg, CEO of Visionaire, Inc. which exclusively distributes the Brazillian brand, has in her staff stellar graduates of the university where I teach. There’s Ajo Rumbaoa who was president of the Central Student Council, and, recently hired was Michael Mugas, a marketing cum laude graduate whose leadership in school orgs led him to a stint in Japan.

I learned from Blauearth that this year’s MYOH will mark the festive Brazilian street culture. Vogue posits that “Brazilians have the ability to make a party out of nothing, and then make it the most exciting night you’ve ever had.” Brazilian culture, they say, is all about self expression, and not being ashamed of how vividly you express it. Filipinos are like that, too, to some extent, but maybe Brazillians do have less inhibitions.

Still from Blauearth, the 2014 commemorative pair features colorful Bonfims. These are Brazilian wish ribbons worn for good luck. The print wishes the wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas ‘always summer’ spirit.

While I usually go for subdued designs and soles with no “coating,” I just might try the commemorative pair. Who wouldn’t want to stand firmly on those seven promises of a full life?

Here’s a cherry on top of the cake: Ilocanos will have the chance to party like Brazillians as Capoeira, Mardi Gras, and Samba dancers keep the event ablaze every day at 5 p.m.

If only shopping can always be this fun.

SEVEN WISHES for you

SEVEN WISHES for you

MYOH 2014 1

MYOH 2014 3

3 Comments

Filed under Fashion, Ilocos

3 responses to “If only shopping can always be this fun

  1. tita lita

    if you were to design one for me what would it be depicting my character?

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