Monthly Archives: May 2011

Jubileeconomics

St. William Cathedral, Laoag City

The Roman Catholic Diocese of Laoag, established in June 1961, celebrates its Golden Jubilee this year, and I should feel excited. This must be something big and meaningful. After all, Ilocanos are a deeply pious lot and we, as with the rest of the nation, are predominantly Catholic. But I feel uneasy, dear karikna, because of certain circumstances that surround the celebrations.

I came to know of the Church’s golden jubilee in a rather odd way. In November last year, Luvee Hazel Calventas-Aquino, a friend and colleague in the university, expressed to me her discomfort over a tarpaulin streamer that was hung very conspicuously near the side entrance of the St. William Cathedral in Laoag.  Most churchgoers take the side entrance, and so it is very difficult to miss the streamer. “Why post it there?” Luvee asked. And it is not only Luvee, many other well-meaning parishioners shared the same sentiment.

Let me describe to you the banner. It is huge, really huge, billboard sized.  Even if you have an eye problem, it would be difficult for you not to notice it. Featuring the latest model of a car brand, it bears an attractive picture and a catchy line which goes, “Find out why 10,000 customers chose the new Honda City.  Honda: forever change the rules.” In the middle of the streamer is an invitation which goes: Inquire Inside. Continue reading

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